Challenge
The goal was to create a communication strategy and concept to position the Santander account as the rewards account.
1. Increase the perceived value of the Santander Account – “more bang for your buck”
2. Qualify the advantages: customized, “smart” and relevant
3. Capture the value of the main partner brands for Santander
Role
UX/UI Design • Brand Identity • Creative Direction • Naming • Benchmark • Competitive Analysis • Social Media • Ads • Offline Campaign
