Caixa Geral de Depósitos
UI / IxD / UX Design
Challenge
The objective of this project was to enhance visibility and drive customer engagement for the service packages offered by Caixa Geral de Depósitos, one of the bank's most important product offerings. Contas Caixa is a multi-product solution, and there are three types of solutions with different amounts of services and values: S, M and Azul.
Solution
I played a key role in designing an intuitive and engaging user experience aimed at simplifying the customer journey and increasing conversions for service package subscriptions. By leveraging the bank's established design system, I worked to elevate simplicity and user engagement while maintaining alignment with Caixa Geral de Depósitos fast-paced development cycles. My design approach prioritized user-friendly solutions, ensuring the flow was seamless and appealing to a broad customer base.
Role
UI / IxD / UX Design • Benchmark • Wireframes • User Flow • User Testing • Prototyping