The redesign sought to reflect Love Tomorrow’s branding while moving away from the previous design style by adopting a darker and more modern color scheme. Key objectives included increasing ticket sales, showcasing the conference, its agenda, and the lineup of speakers. Engaging a younger audience was a critical focus, leading to a shift from the previous “save the world” tone to a bolder, more dynamic visual approach.

This project provided valuable lessons, enhancing our ability to bridge design gaps and create web experiences that resonate with younger demographics.